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Hendoi

Custom Storage Engineering · Built in C++

Your Database Is the Bottleneck.
We Fix That — Permanently.

We build purpose-built, in-memory storage engines in C++ that are 10x to 100x faster than generic databases for your exact use case. Not a plugin. Not a wrapper. A custom-engineered data layer — built only for your business.

100× Faster than disk-based databases<1ms Read latencyC++ Zero overhead engine

Why Generic Databases Fail You

MySQL, PostgreSQL, Redis — They Were Built for Everyone. That Means They're Perfect for No One.

When your business hits real scale, the compromise built into every general-purpose database starts costing you — in speed, in cloud bills, in lost revenue, and in deals you didn't close because your system couldn't keep up. Here is where businesses like yours are bleeding right now:

Fintech / Trading

You're Losing Trades at Millisecond Scale

Your order matching engine calls PostgreSQL. By the time the query returns, the market has already moved. Every 100ms of latency is a missed opportunity. High-frequency and algorithmic trading cannot survive on a general-purpose database's round-trip time.

IoT / Manufacturing

You're Drowning in Sensor Data

Ten thousand sensors writing every second. MongoDB chokes. Your cloud bill is five times what it should be. A time-series optimized engine could cut your storage cost by 80% and your query time by 90%.

E-Commerce at Scale

Slow Sessions Are Killing Conversions

Redis works fine — until 500,000 users hit your platform at once during a flash sale. Generic eviction policies drop the wrong sessions. You lose carts. You lose revenue.

Gaming / Real-Time Apps

Your Leaderboard Lags Behind Reality

Ranking ten million players in real time. Sorted sets in Redis become bottlenecks at scale. A purpose-built ranked storage engine handles this natively — with zero re-engineering and no latency spikes.

What We Actually Build

A Storage Engine Built Only for You. We Call It VeloxDB.

Think of it this way. PostgreSQL is a Swiss Army knife — built to serve hospitals, banks, games, and websites all at once. VeloxDB is a scalpel. Forged for one cut. Impossibly sharp for it.

Your computer has two kinds of memory. RAM is fast but temporary. Hard disk is permanent but slow. Normal databases — MySQL, PostgreSQL, MongoDB — store your data on the hard disk. That is why they are slow. In-memory systems like Redis store data in RAM, which is 100x faster. But Redis is still built for everyone, which means it carries overhead your specific use case never needs. We remove all of that overhead.

VeloxDB lives entirely in your server's RAM. It speaks your exact data model. It knows your query patterns before you make them. It eliminates every unnecessary instruction that a general-purpose database executes because it has to serve a thousand different use cases — and yours is not one of them. The result: your data operations run at a speed that generic databases physically cannot match.

The Honest Comparison

VeloxDB vs Everything Else

This is not a fair fight — because we are not competing on the same axis. They were built for the general case. We are built for yours.

What We MeasurePostgreSQLMongoDBRedisVeloxDB
Average read latency5–50ms3–20ms0.5–2ms0.05–0.2ms
Operations per second10K–100K50K–200K500K–1M1M–10M+
Built for your industryNoNoNoYes — designed around your domain
Data model fitGeneric rowsGeneric documentsGeneric key-valueExact match to your schema
Memory efficiencyHeavy overhead2–4× bloatModerateMinimal — no generic overhead
Eviction strategyNoneNoneLRU / LFU (generic)Custom — based on your actual data value
Cloud infrastructure costHigh (disk IOPS)HighMedium60–80% lower at scale
Competitive advantageNone — everyone uses itNoneNoneYours alone

The biggest difference is invisible in benchmarks — it is ownership. When you use PostgreSQL, you share your competitive infrastructure with every startup in the world. When you run VeloxDB, your data layer is proprietary. Nobody else has it. Nobody else can copy it.

Industries We Serve

If Your Business Lives and Dies by Data Speed, This Is for You.

  • Fintech & Algorithmic Trading

    Order book management, live price caching, position tracking, and trade history lookups. Latency is alpha in trading. Every microsecond your system spends talking to a database is a microsecond your competitor's system does not.

    Best for: Stock brokers, algo trading firms, crypto exchanges, lending platforms, payment gateways

  • IoT and Industrial Manufacturing

    High-frequency sensor ingestion, real-time anomaly detection buffers, and time-windowed aggregation engines. No cloud round-trips — edge-native speed with a storage footprint a fraction of what MongoDB would consume.

    Best for: Factories, SCADA systems, smart device manufacturers, predictive maintenance platforms

  • E-Commerce at Scale

    Session stores, cart caching, flash sale inventory locking, and recommendation serving. Our engines are designed to absorb ten times your normal traffic in a sales spike without falling over, without losing carts.

    Best for: D2C brands, online marketplaces, subscription platforms, flash sale businesses

  • Gaming and Real-Time Applications

    Leaderboards, matchmaking state, player session data, and live game statistics. Purpose-built for millions of concurrent writes without race conditions. We have designed storage engines that rank players across ten million concurrent sessions in under a millisecond.

    Best for: Mobile gaming studios, esports platforms, fantasy sports, real-time SaaS products

  • Media and Live Streaming

    CDN metadata caching, live viewer session state, and real-time analytics buffering. Reduces origin server load by up to 90% during peak broadcast events.

    Best for: OTT platforms, live event streaming, sports broadcasting, music platforms

  • Cloud SaaS and API Businesses

    Rate limiting engines, API response caches, and multi-tenant data isolation layers. If you run a B2B SaaS product and your P99 latency is embarrassing, your pricing tier does not explain it — your data layer does.

    Best for: B2B SaaS companies, API platform businesses, developer tools, cloud infrastructure

The Technology

What Goes Into VeloxDB — And Why It Matters

Every component is written from scratch in C++ with zero dependency on bloated frameworks. This is intentional. Every library you add is a layer of abstraction you cannot control. We control everything.

  • 1

    C++17/20 — The Core Engine

    The entire storage engine is written in modern C++. Direct memory control, zero garbage collection pauses, and predictable performance under load.

  • 2

    Custom Hash Maps

    We design cache-line-optimised hash maps specific to your key and value shapes, which cuts memory access time dramatically on modern CPU architectures.

  • 3

    TCP and UNIX Socket Networking

    Your application servers connect to VeloxDB over a lightweight binary protocol we design for your operation types. No HTTP overhead, no JSON parsing.

  • 4

    Lock-Free Concurrent Algorithms

    Multiple threads write to the engine simultaneously without blocking each other. We use atomic operations to eliminate lock contention.

  • 5

    Custom Memory Pools

    We pre-allocate memory pools tuned to your object sizes. This eliminates allocation overhead and memory fragmentation.

  • 6

    Write-Ahead Log for Durability

    For use cases that cannot afford data loss on restart, we implement a WAL — stripped to the bare minimum your workload requires.

Our Build Process — What Happens After You Hire Us

  • Weeks 1–2: Discovery and Data Audit — We map your query patterns, measure latency pain points, and document your data model and volume.
  • Weeks 3–4: Architecture Design — Memory layout, eviction strategy, concurrency model, and API protocol. You approve before production code.
  • Weeks 5–7: Core Engine Build — Hash maps, networking, memory pooling, eviction engine, and client SDK. Continuous tests.
  • Week 8: Benchmarking and Tuning — Load testing, CPU profiling, cache-line analysis until numbers meet or exceed targets.
  • Week 9+: Deployment, Handover, and Support — Deploy to your environment, SDK in your language (Python, Node.js, Java, Go), full documentation, three months of support.

End-to-End Delivery

From Code to Production — We Handle It All

Cloud Hosted (AWS, GCP, Azure)

VeloxDB runs on a dedicated instance inside your existing cloud account. Docker, systemd, Prometheus metrics, Grafana dashboards, and client SDKs in Python, Node.js, Java, or Go. Your engineers integrate against a clean API.

On-Premise / Private Cloud

For fintech, banking, and regulated industries where data cannot leave your infrastructure. Bare-metal deployment, full source code ownership available. Air-gapped environments supported. Annual maintenance with defined SLAs.

Return on Investment

What This Actually Means for Your Business

  • 1

    60 to 80% Reduction in Infrastructure Cost

    Fewer database replicas, smaller cloud instances, lower IOPS costs. When your application reads from RAM instead of disk, the compute bill shrinks dramatically. One client reduced their AWS RDS spend by over ₹12 lakh per year after deploying a custom cache layer for their catalogue service.

  • 2

    10x to 100x Faster Response Times

    User-facing latency directly affects conversion rates, retention, and NPS scores. A 200ms page that becomes 20ms is not just faster — it is a measurably different product. Speed compounds into revenue.

  • 3

    A Data Layer No Competitor Can Copy

    When your infrastructure advantage is built on open-source software that every startup can download for free, you have no infrastructure moat. VeloxDB is proprietary to you. It cannot be Googled, downloaded, or replicated by your competition.

  • 4

    Engineering Team Focus

    Your engineers stop debugging database timeouts, writing cache invalidation logic, and fighting Redis cluster issues. They ship features instead. The opportunity cost of senior engineers babysitting generic database infrastructure is often larger than the cost of the VeloxDB engagement itself.

Tech Stack

nodejs
python
redis
postgresql
docker

Frequently asked questions

VeloxDB is our brand for custom, purpose-built in-memory storage engines written in C++. We build a data layer designed only for your use case—10x to 100x faster than generic databases like PostgreSQL, MongoDB, or Redis.

Fintech and trading (sub-ms latency), IoT and manufacturing (sensor flood), e-commerce at scale (sessions and flash sales), gaming and real-time apps (leaderboards), media streaming, and B2B SaaS with strict latency requirements.

Discovery and design: 2–4 weeks. Core engine build: 3–4 weeks. Benchmarking and deployment: 1–2 weeks. Typical full engagement: 8–9 weeks to production, with handover and support.

Both. We deploy to AWS, GCP, or Azure inside your account, or on-premise/private cloud for regulated industries. Docker, systemd, Prometheus, Grafana, and client SDKs (Python, Node.js, Java, Go) included.

Ready to Fix Your Database Bottleneck?

Talk to an engineer. Purpose-built storage engines for USA, Canada, and Bengaluru. Few agencies offer this.

Also explore our other services including backend development, API development, and IoT application development.